Manitou Group Adds to Product Management Team


July 256, 2019 – Two new product managers have joined the Manitou Group, supporting one of the broadest equipment ranges in the industry.

Aaron Haynes, new global product manager for skid and track loaders, and Ben Williams, North American product marketing manager for industrial and rough terrain forklifts, strengthen the product management team, providing in-depth industry and product expertise for the Manitou, Gehl, and Mustang by Manitou brands.

“Our product management team at Manitou Group is critical to ensuring that innovation stays at the forefront of product development,” said Philippe Bisson, global product line manager for construction equipment, Manitou Group. “The knowledge and ambition that Aaron and Ben bring to the organization strengthens our initiatives to develop and bring to market products that truly support the needs of our customers.”  

Haynes joins Manitou Group with experience in product specialization for multi-national organizations. He spent many years at JLG Industries Inc. as a product marketing manager, and also held product management and inside sales positions with Abicor Binzel and Viavi Solutions. As a global product manager for Manitou Group, he will be responsible for aligning the Manitou, Gehl, and Mustang by Manitou skid and track loader offerings with worldwide market demands. He will combine the voice of the customer with the expertise of the engineering, marketing, and sales teams to develop new opportunities and ensure product development is aligned with global strategies. Haynes holds a master of business administration from John L. Grove College of Business and a bachelor of science in marketing from Slippery Rock University.

Williams brings a background in product management, marketing, and analytics to Manitou Group. As product marketing manager for industrial and rough terrain forklifts, Williams will work in collaboration with the marketing, product development, engineering, and sales teams to ensure that Manitou products are developed to meet the market demand in North America. He will work directly with customers to gather their insights and research new product opportunities to help grow the market. Williams has over a decade of experience in product management and research. In his most recent position as product manager at EnSync Energy Systems, his focus was to bring new products, processes, and customer support functions to fruition. Prior experience includes positions at Samsung SDI America and IHS Markit—Emerging Energy Research. Williams holds a master of business administration from Case Western University and a bachelor of arts in communication arts from Xavier University. 

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