Sinoboom Americas has appointed Carlos Hernandez as CEO of the company’s Americas division.
According to the company, Hernandez brings more than two decades of leadership experience in the access equipment industry, with a background in business development, operational management, customer relations and market expansion throughout the Americas.
Sinoboom Americas said the appointment supports the company’s ongoing growth strategy in the region as it continues expanding operations and strengthening relationships with customers and partners.
In a statement announcing the appointment, Hernandez said, “As we continue building the future of Sinoboom in the Americas, our focus will be clear: strengthening customer trust, developing strong local capabilities, improving operational excellence and building a sustainable organization prepared for long-term growth. The Americas represent a strategic priority for Sinoboom, and we are fully committed to supporting our customers and partners with dedication, innovation and service excellence.”
The company stated that Hernandez will lead efforts focused on customer support, operational development and long-term market growth across the Americas region.
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