PALFINGER has introduced a new global brand design as part of its Strategy 2030+ initiative and evolving corporate culture. The update reflects the company’s Lifetime Excellence positioning and supports its global operations.
“PALFINGER’s purpose is clear: to make our customers, partners, and employees stronger by becoming better in everything we do, every day,” says Andreas Klauser, CEO of PALFINGER. “To achieve that, we’re driving our strategy forward in a way that goes hand in hand with our brand and culture. Together, they create the foundation for continuous innovation and long-term sustainable growth, reinforcing our position as an industry leader.”
The new brand identity includes a modernized logo, updated typeface, refined color palette and new imagery. PALFINGER says the redesign is closely tied to its corporate culture and strategic program “Lifting Brand & Culture.”
“As our strategy and culture advance, we are sharpening how PALFINGER presents itself to the world. The new brand appearance creates a strong identity: one that helps audiences to understand who we are, what we do, and why it matters,” says Armin Schlamp, Vice President Global Marketing and Communications at PALFINGER.
The company has also launched a unified global website at www.palfinger.com, consolidating previously separate country- and product-specific sites into a single platform.
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“Our new brand design makes visible what drives PALFINGER: the ambition to shape the future of our industry. It marks a bold step toward a more premium, technology‑driven brand and reflects the mindset that guides our transformation. In this way, Lifetime Excellence becomes something you can see and experience across every touchpoint,” explains Armin Schlamp.
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