Sinoboom CEO Susan Xu speaks at IPAF Summit

Sinoboom CEO Susan Xu speaks at IPAF Summit

Speaking to a packed room of MEWP industry leaders, Sinoboom’s CEO Susan Xu recently delivered a presentation on AI and the MEWP industry at the 2023 IPAF Summit in Berlin, Germany.

Her presentation focused on current use of AI at Sinoboom, and looked to what might be possible in the future.

“We may be able to remove the need for human labor in situations that are dangerous, for instance cleaning windows on skyscrapers, which can be done in automated MEWPs."

"Artificial lntelligence is not an enemy, it just means that humans are not necessarily required to work on the shopfloor or the production line, and they can be utilized elsewhere in the company,” Xu said.

Answering questions from the floor, Xu stressed that she is not afraid of what AI will bring to the industry and urged users and OEMs to embrace the possibilities.

The IPAF Summit this year celebrated the 40th birthday of the non-profit organization. A film released at the Summit celebrated its achievements and featured Sinoboom’s Global Branding Director, Tim Whiteman, talking about his time as CEO of IPAF. The film can be viewed here.

Susan Xu is also a member of the IPAF Council and took the opportunity of the Berlin meeting of the Council to wish IPAF continued success and growth.

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