Snorkel Kicks Off 60th Anniversary With New Website

Snorkel Kicks Off 60th Anniversary With New Website

Aerial lift manufacturer Snorkel is starting the company’s 60th anniversary by unveiling a new website.

The updated website features a clean and modern user interface and many new online features that will benefit its global customer base.

These features include access to The Platform, Snorkel’s new online parts ordering system and interactive technical publications library. This highly efficient, easily searchable resource provides fast access to locating and ordering spare parts anywhere in the world, anytime, as well as the ability to access a significant library of Snorkel manuals, bulletins, schematics, and other technical documents in minimal time.

Snorkel is also pleased to launch The Toolbox on the new website, which is an online blog of exclusive Snorkel content focused on getting the most from Snorkel lifts.  The regularly-updated blog will feature a variety of videos and articles on service, maintenance, and operation of Snorkel products, direct from Snorkel’s global team of product support experts.

A new password-protected brand center has also been created, providing access to Snorkel logos, photos, videos, and other materials to assist customers and dealers to easily promote their Snorkel equipment.

The website also boasts completely redesigned product pages, with new product videos and detailed photo galleries. The quote request process has been simplified with the addition of a “quote basket,” where users can place all items that they are interested in and simply request a quote using a single form. The Snorkel dealer locator has also been enhanced, now including branch maps, opening hours and services offered.

“The new Snorkel global website is another step in our mission to continuously improve the customer experience,” said Matthew Elvin, Snorkel CEO. “The fresh design is right up-to-date, but still affords the approachability and simplicity that our customers have come to expect from Snorkel. This is a great way to start our 60th year in business, and I am incredibly proud to be celebrating such a milestone in our history.”

The fully optimized website for mobile, tablet, and desktop is now live at, and includes a history timeline of the company founded in 1959 by Art Moore, with roots in the fire-fighting industry, where you can learn more about Snorkel’s 60 years of innovation.

For more information, visit


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