In recognition of National Forklift Safety Day, Burwell Material Handling announced a new distribution partnership with Arcure to bring the Blaxtair AI-powered pedestrian detection system to customers across its 18-branch U.S. network.
Blaxtair uses real-time artificial intelligence to detect and distinguish pedestrians from objects near forklifts, alerting operators before accidents occur. Burwell will now include the system as part of its Connect & Protect technology suite.
“Blaxtair gives our customers a smarter way to protect their people without slowing down their operations,” said Kent Senf, president of Burwell Material Handling. “We believe this technology can make a real difference in preventing accidents, and it fits perfectly with our mission to deliver smarter, safer solutions. We’re proud to launch it as part of our safety leadership during National Forklift Safety Day.”
The announcement coincides with the 12th annual National Forklift Safety Day on June 10, 2025, which is led by the Industrial Truck Association to raise awareness about operator training and pedestrian safety. The Occupational Safety and Health Administration (OSHA) reports that nearly 70% of forklift-related accidents could be avoided through proper safety measures.
“Our goal is to provide proactive safety tools to our customers that help prevent accidents,” said Jeff Buyck, chief technology officer for Burwell Material Handling. “Blaxtair is a game-changer for visibility at busy warehouses, distribution centers and construction sites, and we’re excited to make it easy for our customers to see it in action.”
Technicians at Burwell have already been trained to install and support Blaxtair systems on both new and existing forklifts. With nearly 80 years of experience and service coverage in more than 30 states, the company is positioned to deliver the technology wherever it's needed.
“Burwell Material Handling is the right partner to help us expand in the U.S.,” said Franck Gayraud, chairman and co-founder of Arcure. “They understand the challenges of material handling, they know what customers need and they care about doing things right. As a pioneer of AI-driven solutions, we’re proud to team up with a distributor that shares our passion for safety and service.”
This move is part of Burwell’s continued investment in connected fleet technologies aimed at enhancing workplace safety, visibility and equipment uptime.
For more information, visit burwellmh.com.
Lift & Access is part of the Catalyst Communications Network publication family.
