Ruthmann North America Acquires ReachMaster

Ruthmann North America Acquires ReachMaster

Ruthmann, a manufacturer of truck-mounted and tracked aerial working platforms, announced at ConExpo 2020 in Las Vegas that it has acquired its long-standing sales and service partner, ReachMaster Inc., from Ebbe Christensen through a 100% share buy-out.

The company will operate under the new name Ruthmann ReachMaster North America L.P., and will operate from ReachMaster’s new facility in Porter (suburban area of Houston), Texas.

ReachMaster has been a leading provider of compact aerial equipment and material handling equipment in North America the past 20 years, and has for more than 10 years successfully marketed the Ruthmann BlueLift tracked-mounted aerial platforms in the U.S. and Canada.

Ebbe Christensen, who was previously president of ReachMaster, will head up the new company as its president and CEO. Rolf Kulawik (managing director of Ruthmann) will assume the position as chairman of the board with Uwe Strotmann (head of sales at Ruthmann and previously president of Ruthmann North America L.P.) as executive board member, and will make up the executive management group of the company.

In addition to the executive management group, the daily management group will be made up by Tom Goyer (previously vice president of Ruthmann North America L.P.), who continues as VP of sales for truck-mounted equipment along with Tom McKendree (previously national sales manager for ReachMaster), who will continue as VP of sales for compact lift and material handling. Finally, Conrad Juliao (previously logistic manager for ReachMaster) was promoted to VP of operations.

Christensen, who is also the acting chair of IPAF’s North American Regional Council, is excited about the new position as president and CEO of Ruthmann ReachMaster North America.

“After eight years as an independent distributor, it was a natural evolution for our team to partner up with Ruthmann, following years of very successful and always familiar partnership with Ruthmann. I am very delighted to see ReachMaster become a fully integrated part of the Ruthmann Group.”

He continues, “The new company will represent the strongest line up of high quality aerial lift products in North America, bringing added value to our customers on all levels. This new partnership will not only bring an unmatched product portfolio to the market, but expand business relationships across the industry from the rental market to end-users. We are excited to expand our footprint in the industry, while we continue to represent our current lines and provide sales and service to all our customers as usual.”

Ruthmann builds ANSI A92.2 compliant truck-mounted aerials in working heights of 75’ to 295’, and ANSI A92.2 compliant tracked platforms known as BlueLift in working heights of 39’ to 102’.

For more information about Ruthmann, visit For more information on ReachMaster, visit


Lift & Access is part of the Catalyst Communications Network publication family.