Check out our 2024 Corporate Sustainability Report!

Terex Truck Crane Painted Pink for Breast Cancer Awareness

Terex Truck Crane Painted Pink for Breast Cancer Awareness

Phoenix Crane Rental, Mableton, Georgia, located just outside of Atlanta, recently painted its Terex T 340-1 truck crane pink as part of their generous sponsorship of the National Breast Cancer Foundation (NBCF).


In a pioneering effort within the crane industry and to help their local community, family-owned Phoenix Crane Rental will be donating a portion of the revenues generated by its pink, 40-ton Terex truck crane to help the NBCF in its mission “to save lives through early detection and to provide mammograms for those in need.”


Operated by certified crane operator Jessica Ives, the pink crane has been seen around town since its maiden voyage on Mother’s Day on May 14.


“Terex Cranes is honored that Phoenix chose to use one of our truck cranes for this life-saving cause,” says Wendy Knowles, product sales specialist of Terex Cranes. “With its unique paint job, it will be highly visible on the streets of Atlanta for many years—bringing continuous awareness to a wonderful cause.”


Lift & Access is part of the Catalyst Communications Network publication family.